Cameron Barney＿

Branding
Digital
Print
Photography

Based in Mayfair, Cameron Barney is one of London’s most-respected independent merchant banks. Established in 2008 they have been instrumental in over £750m worth of transactions. Their clients include major infratech companies such as Gigaclear, Wifinity and its Technology Group.

Cameron Barney wanted to set itself apart from traditional financiers, and present itself as a knowledgable and passionate advocate of the new world; insightful, innovative, relevant and human. Invisible Studio designed the logotype and visual identity, as well as printed material and website, where carefully chosen and treated images in a restricted green and grey colour palette combine to create a bold, professional and forward thinking tone.

Branding＿

The original logo incorporated a compass and the client wished to retain this in someway, whilst modernising it. We agreed the navigation icon was a good analogy as Cameron Barney help guide their client’s through the transaction process. As you can see, we went through several iterations before arriving at the right one.

Photography＿

Our own photographer worked closely with London-based photographer Lucy Pope, to art direct a series of team portraits, featured on Cameron Barney’s new website.